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3 Social Media Mistakes We Can Learn from the Concert that Never Was
This post originally appeared on MarchPR.com. I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even the most popular of which is pretty much unknown. The show...
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Art-Shelf: A Platform that Lets Artists Do Art, Not Marketing
Whether you’re a painter, a sketch artist or a sculptor, the Internet can be an alluring place to market your art. But a lot of the time, artists get bogged down by the amount of work it takes to...
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5 Ways Your Band Should Be Using Facebook
Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing. A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily...
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What Musicians Can Learn from YouTube Millionaires
A few years ago, I saw a video kicking around Facebook called “How to Trick People Into Thinking You’re Good Looking.” It was a standard YouTube video: a webcam photoshoot of some person, doing...
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Why People Can’t See Your Band’s Facebook Posts
You may have noticed something if you have a Facebook Page to promote your band – fewer and fewer people are seeing it. It’s not that people have decided to “dislike” the Page. It’s that they honestly,...
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Forget iTunes & Pandora: Gideen Offers Bands A New Way to Make Money Online
Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube...
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Don’t Like Native Advertising? Start Paying for News.
Lately, there’s been a lot of discussion about one of the newest advertising tactics in the journalism world: native advertising. You might have seen it yourself, if you’ve felt the need to click one...
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Media Companies: Go Mobile or Become Social Media Serfs
Media companies are having a hard time trying to get people to pay for digital news. When there are so many sites that just provide headlines and a few paragraphs of sensational context (which is what...
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Why “Humans of New York” Proves Every Cynical Writer & Artist Wrong
A few weeks ago, a journalist met the President. The journalist was a blogger who took photographs and talked to people. He’s also the author of The New York Times bestseller, “Humans of New York.” His...
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A Novel Told in Instagram Posts
I’m starting an experiment today: I’m writing a novel in Instagram posts. I’m not sure how many times a week I’m going to post new mini-chapters (Instagram’s limit is allegedly 2,2000 characters per...
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